Rhetorical Advertisement

While searching through several advertisements about the risk associated with drinking and driving this caught my eye for many reasons.  At first glance this advertisement may look as just a bottle covered up by rags, socks, and etc., but when looking at this in a deeper way one can tell that it is a bottle of Jack Daniels, a popular whiskey, with what looks to be a full body cast wrapping around the bottle, and the words “Don’t Drink and Drive” underneath the Jack Daniels.  This conveys the message that whenever you drive after drinking, there is a much stronger possibility of automobile accidents to occur as opposed to driving sober.  The full body cast shows the extent to how serious injuries are when caused from a drunk driver.  This advertisement applies to anyone who drinks alcohol to never drink and drive, because of the inherent risk when one takes part in that action, just not to themselves but to other motorist and pedestrians alike.   The author of this ad is a blog that that wrote about how youth who do participate in underage drinking need to know the risk of the behavior and to adults to who have heard the phrase “drink responsibly” to many times therefore they try to use illustrations to prevent such behavior.  The only text on the image reads “don’t drink and drive” which is exact thing the author is trying to convey, but it seems like in today’s society that phrase is one of the most commonly heard words amongst teenagers and adults therefore, they accompany the bottle wrapped in a body cast to suggest that drinking one of those bottles and then driving, you can end up in a full body cast or worst.  One of the most intriguing things that caught my eye about this advertisement is the fact that most ads that deals with the subject of drinking and driving usually some way try to depict a death, while this one showed what could happen if a person lived through a very serious accident that was caused by a motorist drinking and then driving.  This approach used hear strikes me more then the previous “death approach”, because the “death approach” has been used quite a few times in the past and like all other forms of media, once it is used over a long period the more likely that it will become ignored by the public.  Having such a deep meaning in the ad can go both ways for writers, it can either push their message across to the readers, or it can just be looked at for a second or two and then moved on to the next image or topic.  Ultimately it is up to the viewers of this advertisement to decide whether or not this was a successful attempt to not drink and drive.